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This winter, immerse yourself in the beauty and charm of Northern Michigan with Snowshoe Wine & Brew—a one-of-a-kind adventure that combines breathtaking scenery, crisp winter air, and the region’s finest wine, beer, and spirits.
Spend your Sunday exploring the stunning trails of Old Mission Peninsula at your own pace, stopping to savor discounted drinks at some of the area’s most beloved destinations. Please note that beverages are not included in the ticket price, but discounted offerings at each location make it easy to sip and savor your way through the day.
Park your vehicle at Jolly Pumpkin (13512 Peninsula Drive, Traverse City) to catch the TC Brew Bus and kick off your adventure!
Your first official stop! Begin by ordering drinks in our inviting brick and mahogany tasting room, then head out to explore the Winter Trail or relax by the outdoor fire pits. If you’d like to stay longer, enjoy table service indoors with wine flights and cheese boards. Reservations are recommended and can be made online at BrysEstate.com or with the host upon arrival.
Exclusive beverage specials:
Experience the best of Brys Estate’s 155 acres in wintertime! Snowshoe or hike one of our 2 winter trail options that each boast beautiful views of a quiet vineyard and snowy, wooded valleys. Keep warm with an insulated mug of our Spiked Hot Apple Cider or a glass of wine while you enjoy the trail. The Green Trail (casual) is a 1-mile loop that starts at the tasting room and takes you through scenic vineyard vistas, past the farmhouse, and back. Add on the Purple Trail (intermediate) to enjoy an additional 1/2 mile trek through wooded valleys to the Secret Garden’s snow-covered lavender fields before reconnecting with the Green Trail. The marked, ungroomed trail takes ~30-40 minutes to complete. Maps are provided inside the tasting room.
Discover the spirits of the peninsula at Old Mission Distilling. Taste locally crafted spirits and festive cocktails to keep you refreshed as you continue your journey.
Exclusive beverage specials:
* $10 hot cocktails & tasting flights
* 20% off everything (all cocktails, bottle sales and merchandise)
Hike through the picturesque vineyard to arrive at a warm and welcoming atmosphere, complete with outdoor fire pits. Relax and enjoy the cozy surroundings while savoring delicious wines.
Exclusive beverage specials:
After exploring the peninsula, trek back to Jolly Pumpkin to finish your adventure with discounted drinks and a meal from their full food menu.
Exclusive beverage specials:
Tickets for the 2025 season are $15 per person, beverages not included.
The event occurs every Sunday from January 5th – March 2nd, regardless of snow conditions. The trails can still be enjoyed without snowshoes if there isn’t enough snow.
