Snowshoe, Wine & Brew!

Strap on those snowshoes and get ready for a winter adventure like no other! Don’t have a pair? No worries—give us a call, and you can rent a set for the day. Now, picture this: the crisp winter air, the stunning scenery of Old Mission Peninsula, and the unbeatable combination of fantastic wine and beer!

This year, mark your calendar for the ultimate Snowshoe Wine & Brew experience on January 14th and February 18th. We’ve amped up the excitement with two bigger and better events! Join us as we hit up some of our all-time favorites on Old Mission and check out the hottest new spot on the trail, Old Mission Distilling at Seven Hills.

Let the winter fun begin!


Park your vehicle at Jolly Pumpkin (13512 Peninsula Drive, Traverse City) to catch the TC Brew Bus and kick off your adventure! The TC Brew Bus will shuttle you to Old Mission Distilling, where you can savor cocktails, relax by fire pits, groove to live music, and more. Once you’ve soaked in the experience, follow the flagged snowshoe trail to Bowers Harbor Vineyards. After enjoying your time there, snowshoe back to your original parking spot at Jolly Pumpkin where you can grab a beer, listen to live music and warm yourself by the firepit. If you’ve worked up more than a thirst on our snowshoe trail you can enjoy 10% off lunch at Jolly Pumpkin. 

Tickets are priced at $36 per person, covering the following perks.

  • Indulge in your choice of cold or hot cider with rum or whiskey, or any highball of your preference at Old Mission Distilling.

  • Explore Old Mission Distilling’s picturesque location nestled in the hills, featuring bus igloos, fire pits, live music, delectable food from Mission Proper, and shopping at Tinker Studios.
  • Receive a glass of either Pinot Grigio, Unwooded Chardonnay, Wooded Chardonnay, Medium Dry Riesling, Otis, Medium Sweet Riesling, Cooper, Bowers Harbor Red.
  • Choose to enjoy it at a barrel on the property or by a fire pit to stay warm from the hike.
  • Extend your enjoyment by making a reservation for a table under the pavilion area/patio and receive 10% off additional or premium glasses of wine/cider, flights
  • Get 10% off wine and hard cider purchases, with the convenience of having your purchases delivered to Jolly Pumpkin.
  • Enjoy an Old Mission Brewery beer, cider, or seltzer at the Peninsula Room next to Jolly Pumpkin.

  • Enjoy a 10% discount on Jolly Pumpkin and North Peak beers for take-home.

  • Participants are encouraged to check in on Facebook or tag the event on Instagram at each stop to earn stamps on their card.

  • Collect three stamps to receive a snowshoe souvenir wine glass at Jolly Pumpkin Peninsula Room.

  • The event occurs on January 14th and February 18th, regardless of snow conditions. The path can still be enjoyed without snowshoes if there isn’t enough snow.

  • View the cancellation policy HERE.

  • If interested in renting snowshoes, call us after reserving your tickets. Rentals are available unless marked as sold out, with a rental fee of $15 per pair (limited to 20 pairs).

     All locations are outdoor service unless otherwise specified. Please dress appropriately. Please follow and stay on the marked trail.